German in a Globalised World

German Language coach, German in a gloabalised worldIn an increasingly globalised world where English is more or less the undisputed international language of business, what place is there for multilingualism? Well, there are several global companies who believe that foreign languages, and specifically German, play an important role in helping employees integrate in today’s multi-cultural workplace.

The software giant SAP, which has its headquarters in Walldorf, is one such company. Though it conducts its business meetings, telephone conversations and written correspondence in English, it firmly believes that diversity plays a big part in creativity, innovation and progress. That’s why it invests strongly in German lessons for its foreign employees and, in some cases, even their families. It’s all part of an ethos which holds that employees who learn German are more content and well-adjusted, and work better as a result. It’s not a unique view either; Siemens is another global player which is investing in German lessons for its staff by way of e-learning and targeted German lessons.

There can be little doubt that mutual knowledge of a language apart from English promotes better integration and understanding between colleagues and business associates, wherever they are based in the world. German, being the most spoken native language in Western Europe, and with its place as an important language of business and politics, is surely the foreign language of choice for those who subscribe to this philosophy. If you’re one of them, you may wish to see what our corporate German lessons can offer you and your employees.

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