Levis Strauss – a famous German

Levis Strauss - a famous German German Language Coach

The German founder of Levis Strauss learned English at a young age, which helped him transition to doing business in America. Similarly, we can provide German lessons here in London to help you trade in Germany without leaving your office. Read on about how Levis Strauss did it:

Löeb Strauss, later known as Levi, was born into a German Jewish family in Buttenheim, Bavaria, in 1829. After his father’s death, Levi, his mother, and two sisters moved to New York, America, in 1847. There they were reunited with Levi’s two older brothers, who had set up a dry goods business which Levi joined.

The 1849 gold rush in California caused many people to head ‘out west’ to make their fortunes, and San Francisco became a trading hub for this enormous population influx. In 1853 Levi Strauss caught a steamship to this city, through which passed 300,000 ‘forty niners’, and set up his own wholesale company selling dry goods, fabric and clothing to small shops.

In 1872 one of Levi’s customers, Nevada tailor Jacob Davis contacted Levi. He regularly bought denim cloth for his clients who were using it, among other things, to reinforce their trousers which tended to wear out in the same places. Jacob developed a way to prevent some of this wear by using metal rivets on the pockets and the fly seam.

Unfortunately, Jacob could not afford to pay for the patent, so he wrote to Levi asking if he could pay the fee and go into partnership with him. Levi agreed, and the following year they were granted a joint patent for the riveted design.

Originally the trousers were made from canvas, but this was later changed to blue-dyed denim, which could hide stains better. What were to become known as blue jeans were born. They were to become one of the most durable and enduring articles of clothing.

Levi Strauss died at home in San Francisco in 1902, and as he had never married, he left the company to his nephews. However, his name lives on in the company he founded and the millions of products sold worldwide every year.

The timber-framed house, built in 1687 in Buttenheim and where Levi was born, is now the Levi Strauss Museum and details his early life in Germany and his better-known career in America.

Leave a Reply

Your email address will not be published. Required fields are marked *